A champion of the people, a rebellious legend of the streets.

Today’s Rum Knuckles is the creation of artist/designer, Rugman – who adopted his great uncle’s nickname.

The brand explores the relationship between tattoo’s, board sports and streetwear.

The apparel has many famous fans, most notably perhaps Rugman’s close friend, Tom Hardy, who has been seen many times promoting the brand.

Core Target: Males aged 18-35