In the 50s and 60s, Original Penguin was worn by everybody, from sporting Hero’s, to celebrities such as: Frank Sinatra, Dean Martin, Arnold Palmer, Clint Eastwood and Richard Nixon, to name a few.

Today, the brand has a whole new list of celebrity fans – including Brad Pitt, Liam Payne, Jake Gyllenhaal and Robert Pattinson.

The brands apparel can be found in House of Fraser, Next, USC and Debenhams to name a few UK retailers.From its conception in 1995, Original Penguin has now evolved into a complete lifestyle brand.

Core Target: Males aged 18-35