The Jelly Belly Candy Company, manufacturer of Jelly Belly jelly beans was introduced in 1976 and celebrated its 45th anniversary in 2021!

Jelly Belly is unique. No other confectionery in the world has multiple different flavours that can be combined to create an infinite number of other flavours.

The brand has a total revenue of $190 million. It has a global cult following including 1.5 million likes on Facebook.

It also won an award from Coolbrands® in 2012 for the 6th year in a row. Recent brand collaborations include a Reebok X Jelly Belly footwear collection and Sally Hansen Nail Polish Collection.

Core Target: Teens & Young Adults aged 13-30