Firetrap is a lifestyle brand that was founded in 1993.

Edgy, dangerous, individual, British and uncompromising were the words its founder used to describe the brand at its launch and those are still relevant today, 23 years later.

The brand has a retail presence in over 22 countries worldwide.

Categories within the brand include apparel, underwear, accessories, footwear, kids, optical and fragrance.

Core Target: Teens, Adults aged 16+