Baby Shark is a children’s song and associated dance, and is the no.2 viewed video in YouTube history, with 6.6 billion views.

The Baby Shark brand is present on both TV (Nick Junior) and on socials (Facebook, Instagram, Twitter and YouTube). Baby shark has 43 million global views on its YouTube channel.

It is also the no.4 new licence in infant/toddler toys in UK in 2020, with a +46% sales increase YoY in 2020.

The new animated series Baby Shark’s Big Show aired in 2021 with 26 episodes of 22 minutes; new characters, new locations.

Core Target: Boys & Girls aged 3-5