The highest earning YouTube star of 2020 for the third year running – With the help of his parents, Ryan started creating toy review videos in March 2015. Within 18 months he became the most viewed YouTube creator in the World.

As of January 2021, Ryan’s World had 44.89 billion views!

Kids love Ryan, they want to be Ryan, they believe that they are Ryan’s friends and are vastly influenced by Ryan.

The brands key attributes are:
Surprise & Collectable
Authentic – Things that Ryan likes and loves matter.
Silly, fun and smiles.
All family.

Core Target: 4-8 year olds (80% boys)