SoulCal was established in 1990 and is inspired by the Californian West Coast and the Outdoors. The brand is high in quality and competitively priced. 

Its vision is to remain at the forefront of casual lifestyle apparel whilst creating a strong brand community in the teenage market.

SoulCal is available at retail in over 20 countries worldwide. Other categories include apparel, footwear, swimwear & underwear and accessories. The brand is supported by a strong marketing programme which includes print, retail and online.

Core Target: Teens & Young Adults